Everything you want lies on the other side of a great pitch:
- Want to raise funds? Pitch your business
- Want to make a sale? Pitch your product
- Want to hire someone? Pitch the opportunity
- Want to lead a transformation? Pitch your vision
- Want a new relationship? Pitch yourself
Leaders who are masters at this create the resources and relationships they need to make their vision come to life.
And those who are mediocre at pitching? They get mediocre results.
Your ability to make a compelling case for something – to pitch – is a “super skill.” Each pitch opens up a portal, a wormhole, to a new and better future.
- If you succeed, new resources appear, new opportunities crystallise.
- If you fail, progress stagnates and your vision recedes just a little.
So, what are 3 big things you need to pitch over the coming month? And are you allocating enough time and energy to nailing them?
The good news is we can all up our game and improve this super skill.
One of my clients is an entrepreneur who’s built a market-leading business and negotiated complex deals with governments around the world. He’s a deal-making expert.
However, when it came to raising money for the next phase of business expansion, he felt insecure. Unconfident. Unsure if he was saying the ‘right’ things or coming across in the ‘right’ way.
We took an hour to sharpen up what he was saying and – even more importantly – how he was saying it. And he nailed those investor meetings.
They’re preparing an offer for him as I write.
And a charismatic CEO client of mine came to me last week asking for help in delivering a tough message to his team:
It made the encouragement more genuine and inspiring, and the challenge much clearer and direct.
