December 12

Why your pitch doesn’t land

Here are three reasons your pitch doesn’t land:
 
You’re not “McKinsey enough”… your argument is weak, unconvincing, unstructured. You’re not shifting their intellectual position.
 
You’re not “Freddie Mercury enough” … your delivery is dull, dry, and forgettable. You’re not getting on, or staying on, their radar.
 
You’re not “Fiery Preacher enough” … you’ve not created an emotional arc, a journey that people care about, and a message that stirs hearts. It’s all mind and no soul.
 
Which would you say is your weakest point?

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