Leadership is delivered one conversation is a time.
And almost everything turns out to be a pitch.
Pitching might sound “salesy”, but it’s really about enrolling the other person into your beliefs:
Explaining why what you think is important actually matters.
Casting a vision that they buy in to.
And yet, often we wing it. And we miss some key steps – and we wonder why our pitch isn’t as powerful as we know it could be.
Here’s my process, zoomed in on the central components for brevity.
Having a process helps you cover all the bases, and improve it each time. For example, these four elements of my process force questions such as:
- What do you really want to happen after your pitch?
- What are the beliefs you need to shift, and have you assembled your evidence?
- What’s the flow that will win over your audience?
- Is your pitch packed with value, or are there lulls?
