January 23

How one CEO turned his exec team into a strategic powerhouse

In 2019, Rob, the CEO of a cutting-edge tech company, had a bold vision:

He wanted to dramatically scale his business – but more than that, he wanted to set a new bar for what’s possible in his sector.
 
But there was a problem: his executive team wasn’t keeping up.
 
The quarterly numbers were OK, but instead of driving the bold vision forward, his team was:

  • Siloed: The CFO focused only on the financials, ignoring the strategic shifts needed to scale.
  • Reactive: Operations was constantly firefighting instead of planning ahead.
  • Unaligned: Marketing missed opportunities to amplify their message because priorities weren’t clear.
Progress slowed to a crawl. Rob was stuck.

He tried everything:

  • Micromanaging projects—but ended up exhausted.
  • Giving his team space—but nothing moved without his involvement.
  • Pushing harder—only to see the same disappointing results.
It left him asking: How can I lead change across my industry if my team can’t even deliver at the pace I need?

When we started working together, the issue became clear: Rob’s team wasn’t stepping up because he hadn’t set the bar high enough.

The reality?

  • His leadership style let things slide in the name of “being nice.”
  • Tensions in the team weren’t addressed, so progress stayed stuck.
  • Everyone was busy, but no one was truly accountable for delivering the bold moves Rob needed.
Result: A team operating at 50% of its potential, and a vision that felt out of reach.

So we got to work. In a matter of months:

  • His CFO became a strategic growth partner.
  • Teams stopped shifting blame and started delivering results.
  • His business unlocked the momentum needed to scale—and make a real dent in the industry.
Five years later, Rob’s business valuation has grown 5-10X, and his company is at the forefront of change in his sector.

PLUS, whenever you're ready, why not hit the accelerator on your journey of exponential impact by working with us, or by picking up a copy of Making TIME For Strategy?

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