He wanted to dramatically scale his business – but more than that, he wanted to set a new bar for what’s possible in his sector.
- Siloed: The CFO focused only on the financials, ignoring the strategic shifts needed to scale.
- Reactive: Operations was constantly firefighting instead of planning ahead.
- Unaligned: Marketing missed opportunities to amplify their message because priorities weren’t clear.
He tried everything:
- Micromanaging projects—but ended up exhausted.
- Giving his team space—but nothing moved without his involvement.
- Pushing harder—only to see the same disappointing results.
When we started working together, the issue became clear: Rob’s team wasn’t stepping up because he hadn’t set the bar high enough.
The reality?
- His leadership style let things slide in the name of “being nice.”
- Tensions in the team weren’t addressed, so progress stayed stuck.
- Everyone was busy, but no one was truly accountable for delivering the bold moves Rob needed.
So we got to work. In a matter of months:
- His CFO became a strategic growth partner.
- Teams stopped shifting blame and started delivering results.
- His business unlocked the momentum needed to scale—and make a real dent in the industry.