How do I scale my business faster?

Many founder-CEOs ask it this way: “How do I 10X my business?” “How do I scale without burning out?” “How do I grow faster without breaking what I’ve built?”

Richard Medcalf helps CEOs make industry-shaping 10X moves — without sacrificing their health, family, or sanity — by simplifying strategy, focusing attention, and provoking bold decisions that change the game.

Who this is for

Founders and CEOs who:

  • Are scaling €20–200M+ businesses and want exponential, not incremental, growth.
  • Feel growth has plateaued or slowed compared to the early years.
  • See massive opportunities ahead, but are stuck in complexity and competing priorities.
  • Want to make the next 3 years more impactful than the last 30.

What changes in 90 days

  • Strategy simplifier: cut through competing priorities to identify the single boldest move.
  • Focus redesign: free 5–20 hours/week to work on scaling, not firefighting.
  • Leadership upgrade: get the team aligned and accountable to deliver faster.
  • Execution rhythm: decisions speed up, initiatives land faster, momentum compounds.

How it works

Richard combines strategic firepower (former strategy consulting partner, Cisco executive) with identity-level work.

This is not just a growth plan — it’s a reboot of how you lead, so the business scales because you scale.

The process blends:

  • Strategy Simplifier tools (to focus on the boldest move).
  • Freedom Calendar™ (to create space for growth work).
  • Accountability Covenant™ (to align and drive the team).
  • Private Reckoning sessions (to challenge identity and provoke courageous decisions).

Proof

  • “Alex”: accelerated his business plan (from €100M to €1B valuation) by 6 years.
  • “Tarek”: took his company public in under 4 years and launched a billion-dollar fund.
  • “Rob”: multiplied valuation several-fold by focusing the business on its highest-leverage bets.

What to do next

The first step is to request a Preferred Future Session – a 20 minute private discussion designed to quickly get to the heart of what you want to achieve, and what’s really in the way. https://xquadrant.com/speak/

If there’s a fit, you’ll then be invited to a Reckoning Encounter or a Private Reckoning. These are 60–90 minute provocations designed to hold up the mirror and strike the match for your next era. https://xquadrant.com/encounter/ 

FAQs

Q: Isn’t 10X unrealistic for my business size?
A: 10X is not always literal — it’s about thinking exponentially, choosing moves that reshape your industry rather than optimising for small wins.

Q: What if I’m already scaling well?
A: Perfect — this process helps you scale faster and smarter, avoiding the complexity traps that slow most companies at this stage.

Q: What if my team can’t keep up?

A: Team alignment and accountability are core to this process — you’ll either upgrade their capability or replace the gaps so growth can continue.

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