Free up hours each week and create your next level of impact
The Making TIME For Strategy Course is a step-by-step process for overloaded leaders to become less busy and more successful.
Time is your most precious resource

As a leader, your future success is totally dependent on how you use your time.
If you can’t get out of ongoing operational tasks, you’ll never be able to make breakthrough progress.
You already know that though. And you’re trying hard to be more strategic.
But you have a million things on your plate. Demands from customers, colleagues, your boss, your team. Emails and messages that never stop. New projects, new meeting requests, new deadlines.
…but you’re STILL crazy-busy and sucked into the weeds.
We get it - becoming more strategic IS freakin’ hard
How are you supposed to get out of the operational detail?
Trying to run any faster is a bad strategy. You’re already maxed out.
But there is a better way...
Introducing The Making TIME For Strategy Course
The Making TIME For Strategy Course is a concise and intensely practical video-based training for busy executives who want to operate more strategically.
We won’t just tell you to “focus more and become more productive”. We’ll help you quickly make significant shifts on the four areas truly holding you back from greater impact: Tactics, Influence, Mindset and Environment.
The Making TIME For Strategy Course: Outline
1: Unlock your strategic genius
2: Win the inner game
3: Implement your Extraction Plan
4: Install your Power Loop
A proven approach to free yourself up
More time for high value activities
I’ve been able to prioritise my work and have created more time for high value activities. I’ve learnt what is and isn’t important to me, to better delegate, and to think in a new way. I recommended it to my manager, who is now working with Richard himself!
David Bentley
Crystallized my next business move
This has really helped me crystallize what I need to do next for my business. Richard's short and simple modules each include a thought provoking prompt that has shifted the way I think about my strategic time. I am really glad I made the investment.
Davina Stanley
I've taken back control of my time
Runa Macleod
I'm providing true leadership now
Beforehand I was in the loop on EVERYTHING: very hands-on and involved. Now, I’m providing true leadership to my team… and I have seen them flourish. I really have found time in my schedule for 'thinking' and realised that I am not missed at those meetings I no longer attend.
Beckinam Nowatzke
Incredibly engaging and helpful
I'm really enjoying this course! It's helping me step back, and think about what are my high value activities, which I wish I had spent more time on earlier this year. More importantly, the short-form content learning is helping me build out a plan as to how to implement these changes in the next quarter, and is incredibly engaging.
Katie Owen
Simple and practical
Having read the book, I also joined the course – and it's simply amazing. Excellent material; very focused.
I love the simplicity with which you have presented such powerful ideas and mapped it to practical ways to implement it. This is indeed a great program!
Sujit Gangadharan
Absolutely recommended!
I’m now able to focus on planning and strategic activities without any interruptions. I’ve reevaluated my calendar meetings and declined many where I am not adding any value or where I feel no value is being added. Absolutely recommended!
Priyanka Bamford
Lessons for the rest of my life
I didn't realise how easily and quickly I could accelerate the growth rate of my impact. The many short activities were always fun and sometimes revelatory. I learned an approach on the course that I'll take with me for the rest of my life.
Eleanor White
A much clearer vision
I have successfully delegated a lot of my work to create the time to do higher level strategic work. I have a clearer vision of what I need to do to stay on track to continue making positive progress.
Alison Bartalino
Delegation is going well
Thanks to the course, delegation is going well - to the point I am wondering what to do myself!
Paul Wilcox
Meet your guide

Richard Medcalf
Founder
Richard Medcalf describes himself as "what you’d get if you put a McKinsey consultant, a slightly unorthodox pastor, and Freddie Mercury into a blender."
As the founder of Xquadrant, Richard is the trusted advisor to elite CEOs and entrepreneurs facing The 10X Reckoning—the moment they realise they’re stuck in their current success, playing too small, or moving too slow on their vision.
His 1:1 clients include billion-dollar CEOs, tech unicorn founders, an Entrepreneur of the Year, and an Olympic medallist—leaders determined to break out of incremental progress and create their life’s greatest work.
Richard has spent 25 years advising the C-Suite. He was the youngest-ever Partner at a top strategy consultancy, before spending 11 years at Cisco in an elite team reporting to the CEO. He holds a Masters from Oxford University, where he graduated top of his year.
He is the author of Making TIME for Strategy and the upcoming The 10X Reckoning, and the creator of The Crucible, a private ecosystem where visionary entrepreneurs and execs redefine their leadership, multiply their impact, and transform their industries.
Bi-national English/French, he lives near Paris with his wife and two children. He’s a licensed lay minister, a lover of spicy food, and a die-hard electric guitar enthusiast.
Frequently Asked Questions
FAQs
Good question! Richard’s 1:1 clients pay five or six figures to work with him for a year. Our goal with this programme is to give back to a much wider community and help as many people as possible get out the weeds and work on things that truly matter. We’re not expecting to make much money at this price point - and that’s totally fine by us.
We’ve kept production costs low. It’s a simple webinar/screencast format shot from Richard’s home office giving you the simple information you need to succeed.
Immediately. You’ll receive login details as soon as you purchase.
The core video training content itself is around 2 hours (shorter if you watch it at accelerated speed!) There are optional bonus lessons available which brings the total run time to about 3 hours, if you want to watch everything.
Videos are mostly 2-10 minutes long and have a very clear action step for you to take.
Plan to spend perhaps 3-4 hours total on the programme. You can take as long as you like to complete it, but we recommend you set yourself a personal deadline of 2-4 weeks.
The course is designed for busy entrepreneurs, executives and other business leaders. To get the most out of it, you’ll be actively working in a demanding role and/or have multiple and conflicting calls on your time.
If you’re completely overloaded then you urgently need to make some changes - and no, it won’t magically get better next quarter! The reality is we all have more things on our plate than we have time to do - but it doesn't need to lead to overload and overwhelm.
The solution is adopting a more strategic mindset - and building a robust plan. The course will be perfect for you - as long as you commit to actually doing the work.
Congratulations! The answer is that the material in the course will be incredibly high-leverage for you, because you know how to maximise the strategic impact of your time.
Just like an expert sports player just needs a few tweaks to their (already good) technique in order to achieve a breakthrough, so you can use the course to refine and hone your leadership impact any further.
No, the course is designed to be self-guided and self-paced. At this price point we cannot provide 1:1 support via email or calls.
You bet! If you complete the course and are dissatisfied with your investment within 30 days of purchase, we’ll give you a full refund - no questions asked.
The course complements our acclaimed book, Making TIME for Strategy. The book provides a menu of ideas; the course is a laser-focused and optimised implementation methodology. This means the book is a great complement to the course, but it is not required.
It’s time to become a more strategic leader
The business environment right now is challenging and complex and it’s not slowing down. It won’t get quieter next quarter!
You’ll find yourself working harder and harder whilst results stagnate, unless you can elevate your leadership and:
So, if you’re ready to get crystal clear on what ‘being strategic’ actually looks like for you, to actually make a significant shift in your use of time, and to fundamentally rethink the way you look at your own leadership and impact, then you’re in the right place.