We work with a select number of elite, mission-driven leaders (Founders, C-Suite) who want to dramatically accelerate their impact, and mobilise their people to achieve an inspiring “impossible" goal.

Play a bigger game. Achieve the “impossible”.

If you’re like my clients, you’ve an incredibly impressive CV but you know you’re playing too small a game.

Everyone around you is in awe of your accomplishments - but you want to go further.  Inside, you long for even more impact, but there’s a fear that if you reach for it you might actually come up short for the first time in your life or the cost might be too great.

You know the dark side of your gifts: You’re incredibly competent, but your team are in your shadow and you're a bottleneck in your business.

People respect you enormously, but you know you need to lead at a whole new level and 'scale yourself' to scale your business and create your legacy.

I get it. Me too.

So let me ask: What do you care about so much that you need to 100x it?

This isn't a game for everyone.  It’s hard, it’s challenging.  You’ll need to raise your game in four areas:

  • Your strategy. You need a laser-focused blueprint for generating the results you desire
  • Your leadership. You must create the commitment that powers exponential growth
  • Your purpose. You need a mission that’s so compelling that it ignites a whole movement
  • Your tech.  Because ‘digital’ creates incredible opportunities to create impact at scale

You can find specialists in each of these areas. There are 1000s of consultants and coaches.But almost no-one masters the intersections of strategy, leadership and purpose - and how they work in our complex and hyper-connected tech-driven environment.

That’s where you’ll find the breakthroughs. And that’s my gift.

I’ve worked at the highest levels of the business world on strategy and business transformation. I’ve been involved in leadership and personal transformation for over 25 years, and I’ve had the courage to put millions of dollars of personal income on the line in order to deliver on my purpose. I’ve lived and breathed the tech sector for two decades, and have an insider's understanding how how technology is changing the way we build businesses and the way we lead people.

- Richard Medcalf

Core ideas


You don’t need a coach or consultant? Perfect!

We specialise in working with successful leaders who've achieved great things but want to accomplish even more in their next season.  You don’t NEED support, but you do WANT a powerful edge to accelerate you impact.


"Win by mattering"; don’t try to “matter by winning”

We’re on a mission to help leaders build something truly positive in the world and help their people thrive. If you want this,  we'll help you achieve astonishing business results along the way.

Typical clients

We work primarily with CEOs, Founders, or other C-level executives, mainly but not exclusively in the technology or digital space, where change is fast and furious and there's a mountain of complexity to navigate.

Our 1:1 client base includes:

  • The CEO of a $3 billion worldwide IT services corporation
  • The founder and chairman of a global fibre-optic telecoms company
  • The UK chief executive and chairman of a global pharmaceuticals firm
  • A Founder named Entrepreneur of the Year by Ernst & Young for "growth & profitability that most can only dream of"
  • The CEO of a scale-up tech 'unicorn' that recently raised record-levels of financing for their innovative B2B platform
  • The COO of a leading Artificial Intelligence firm
  • The CTO of a leading autonomous vehicle brand
  • The CHRO of a 3500-employee global systems integrator
  • The CFO of a B2B tech services company

Depth. Speed. Focus.

Here’s what makes our approach so powerful.

Insight AND Transformation

You know that "what got you here, won't get you there".  You don't just need a tactic or a tip or a 4-step plan.

You don't need more information, you need insight and transformation:

  • You need accountability and support to successfully embed next-level behaviours
  • You need fresh perspective and challenge to be lifted out of the day-to-day, reveal your blind spots and be pushed to a higher level

Some coaches focus on insight.  How we see the world shifts, but we can still fail to take action through habit or distraction.  Some coaches focus on behaviour change, but without insight, we don't see the new possibilities and opportunities.

So, our coaching is focused on both these pillars of insight and transformation.

My role is to bring you the highest level of support and challenge; to see what you cannot see, to mess with your thinking so you can find new possibiities; to say what no one else dares say, to push you forward into your full potential and greatest self. It’s strong stuff, not for everyone but transformative for those who embrace it.

High Touch AND High Tech

Your journey of growth will be supported by our Xquadrant Hub app, which we find is a game-changer for our clients. 

No more “isolated coaching sessions, with dispersed notes and forgotten actions”. Instead, by measuring and monitoring, you'll feel a real sense of progress, continuity, momentum, accountability and support as you move forward on your objectives.

We use the platform to:

  • define and track KPIs
  • capture notes and insights from sessions
  • track actions, schedule reminders and ensure follow-up actually happens
  • provide easy access to all the visual leadership tools you’ve learned

In short, this becomes a complete and cohesive record of your personal transformation and results.

A clear strategic thread

Clarity attracts, confusion repels.

At the start of the programme you’ll develop a strategic blueprint for your next level of impact, including your ‘north star’ and the short- and medium- term priorities to get there. This involves ‘to do’ activities but also ‘to be’ goals.

Having all this captured on a single page provides incredible clarity and insight, and creates a strategic thread through the entire process.

Multiplication in Mind

During our engagements, you’ll progressively learn, apply and internalise the Xquadrant Visual Toolbox.

These are memorable, sticky ideas, thinking tools or processes to help you adopt a world-class leadership skill set for life - and be able to multiply these insights to those around you.

They are simple and 'designed for digital', cutting through the noise of the digital age.

Topics include performance, productivity, purpose, collaboration, shaping culture, influence, building ownership, changing mindset, etc.


Mikael Sandberg Chairman, VX Fiber

Quickly adds value

My work with Xquadrant has helped me quickly grasp the essence of the situation — Richard quickly adds value on different business situations, at a personal or a team level. I also have a better understanding of people and how to get the most out of my team.

Curt Hopkins CEO, EPIC

Helpful & insightful

My time with Richard for the Leadership Intensive was immensely helpful and insightful. I learned about my tendencies in high stress situations, how to be more liberating in my leadership and how to observe patterns of my behaviour that need work. I’m confident that you will find it equally insightful as well!

James Atack CTO

See through the noise & distortion

Richard has the great ability to see through the noise and distortion around a problem and pick out the signal that's hiding underneath. He zeros in very quickly on the heart of an issue and points out what levers can be moved to change things.

Robert Bailkoski CEO, Logicalis

Strategic challenge

Through Richard's support I've become more confident and more assured in the delivery of key strategies. The support is highly customised and I wouldn't get the same level of challenge if I were to have those conversations internally. I'd definitely recommend Xquadrant to anyone who wants to focus on bigger, more strategic issues and have a bigger impact in their role.

M.E. Owner, Business Automation provider

Great for leaders who want to improve their effectiveness

When I approached Xquadrant I had just hired a CEO and was looking to make sure that his relationships with the board and with me were as productive as possible. Richard introduced me to some ideas and frameworks that were very helpful and enabled me to grow and improve as a business owner and leader. I would definitely recommend Xquadrant to leaders who want to improve their effectiveness and obtain honest feedback.

Craig Butterworth Chief Commercial Officer, Fintech Scale-up

Helped me make the most of the first critical months

I worked with Richard over the first 5 months in my Chief Commercial Officer Role in a Fintech scale-up. The time together really helped me to maximise my impact and make the most of those first critical months.

Together, we worked through the different challenges of exec-level onboarding and I came away each time with specific actions and practical approaches to tackle them. We also worked on the deeper issues - for example, learning not to be 'afraid to ask' - and I now have a new perspective on myself and others. There's no doubt in my mind that I have already achieved significantly more through my engagement with Richard and certainly I'd recommend him to others looking to take the next step in accelerating their career.

Is 1:1 Coaching right for you?

Let's find a few minutes to discuss.