The Crucible

Make the next 3 years ten times more meaningful, impactful and fun than the last 30 – without sacrificing your health, happiness, or relationships.

The Crucible

In my private ecosystem, The Crucible, I’m assembling a band of elite leaders who are successful, but not done.

The mission? To make the next 3 years ten times more meaningful, impactful and fun than the last 30—without sacrificing your health, happiness, or relationships.

What this looks like:

  1. You’re shooting for the most inspiring future yet.
  2. You’re operating in your zone of genius.
  3. Your team owns the vision and drives it forward.
  4. Your business moves at a speed and scale that actually excites you.

To create your next 10X chapter, we’ll first identify what’s blocking it—and install the lever that will shift everything. Usually, that’s one of these:

1. THE CONVICTION COMPASS™

For leaders who’ve started to play safe, lost sight of what excites them—or are questioning whether going for the next level will just be too much risk and sacrifice.

Let’s re-ignite your inner fire by getting crystal clear about the big, exciting future that you actually care about pursuing. You’ll define your Quantum Leap, sharpen your deepest convictions, and lock in the identity shift required to lead at that level. This is your Stance—and once it’s clear, the fire returns.

✅ We validate your Conviction Compass when you wake up energised, leading a mission that actually excites you again.

2. THE FREEDOM CALENDAR™

For leaders who are stuck in the weeds of operations, maxed out, or can't find time to think—let alone lead.

We’ll reclaim your time, so you can turn your attention to big strategic moves, operate in your zone of genius and work on “million dollar per hour tasks”. You’ll install new boundaries, delegate decisively, and shift your calendar so you can focus on what only you can do. This is how we unlock strategic energy, and ensure you protect your health and relationships.

✅ We validate your Freedom Calendar when you’ve freed up 10+ hours/week—and feel back in control of your time and energy, and you’re consistently executing your strategic Power Moves.

3. THE ACCOUNTABILITY FLYWHEEL™

For leaders who feel like they’re carrying the business—and are frustrated by the lack of ownership, pace, or boldness from their team.

We’ll get your team aligned, energised, and owning the vision—so you stop dragging them and start multiplying. Using the Accountability Covenant and our performance systems, we’ll rebuild the culture of execution from the ground up, so your team starts operating at the high standards your vision requires.

✅ We validate your Accountability Flywheel when your team is aligned around clear, non-negotiable high-performance standards and they’re meeting that level consistently.

Then we upgrade the rest—so you’re creating from your zone of genius, your team is moving with pace and ownership, and the business is scaling in alignment with the leader—and the mission—you’ve fully stepped into.

You’re not here to coast. The next three years should be the most thrilling, creative, and impactful of your career—and The Crucible exists to make sure that happens.

THE CRUCIBLE FLOW

Everything is built for experienced leaders who want to create movement, fast. This is a place of big moves, sharp thinking, and serious progress – all whilst enjoying the game!

Phase 1: Strategic Foundations

We define your Quantum Leap—the ‘10X’ future that puts a fire in your belly. In our kick-off “game plan call” we’ll assess your current situation and your “default future”– and then craft the “preferred future” you truly want to create. Then we’ll clarify where the friction is and what lever to pull first, so you know exactly what to do next.

Phase 2: Time and Team

With your Quantum Leap goal in place we’ll re-engineer your use of time and raise the bar on how your team operates, so that you actually have the energy, the focus and the people necessary to deliver on the vision. As we do this, you’ll notice your personal impact rise and see accelerated progress on your top business initiatives.

Phase 3: Strategic Power Moves

Once you have the vision, the time and the team, we raise the stakes even further, so you can hit your Quantum Leap in the next three years – and have a blast as you do so!

Every 90 days, you’ll commit to one bold, high-leverage move to catapult you towards your Quantum Leap and compel you into being your “next level self”. We’ll help you drive that shift relentlessly with monthly Power Moves—with challenge and support from me and, in the group format, from your peers.

We work one lever at a time until you're operating from your zone of genius, your team is owning the vision, and the business is on track to deliver your Quantum Leap and the future that represents your life’s greatest work.

NEXT RETREAT

The AI Reckoning

Reinvent your business, your leadership, and yourself in the age of AI—before AI reinvents you. Join a transformational retreat for leaders of consequence in October, 2025. Learn more.

Client appreciation

About Richard

Richard Medcalf
Founder

Richard Medcalf describes himself as "what you get if you were to put a McKinsey consultant, a slightly unorthodox pastor and Freddie Mercury into a blender!"

Richard is the trusted advisor to elite CEOs and founders facing The 10X Reckoning—the moment they realise they’re stuck in their current success, playing too small, or moving too slow on their vision.

His 1:1 clients include billion-dollar CEOs, tech unicorn founders, an Entrepreneur of the Year, and an Olympic medallist—leaders determined to break out of incremental progress and create their life’s greatest work.

He’s the author of Making TIME For Strategy and the upcoming The 10X Reckoning, and has an insatiable love for spicy food and the electric guitar.

Learn more about Richard...

>