Konrad Weiske (CEO of Spyrosoft) talks with Xquadrant's Founder Richard Medcalf.
We're continuing our season on "Secrets of Scaling", where the CEOs from some of the fastest-growing companies in Europe and the USA (as measured by the Financial Times top 1000 rankings) share what's propelled their growth, what's held them back - and explore what it will take to reach the next level.
In this conversation, you’ll learn:
- How Konrad built Europe's 5th fastest-growing company with over 700 employees in under 5 years
- The marketing strategy they used for a very fast start
- The reason behind the decision NOT to be innovative...
- ...and the marketing innovation that put them in a "blue ocean" with little competition
"We decided not to be innovative"
Resources & sources mentioned:
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