S6E4: "Rapidly scaling in a crowded market" with Konrad Weiske, CEO of Spyrosoft

An episode of The Impact Multiplier CEO Podcast

S6E4: “Rapidly scaling in a crowded market” with Konrad Weiske, CEO of Spyrosoft

Konrad Weiske (CEO of Spyrosoft) talks with Xquadrant's Founder Richard Medcalf.

We're continuing our season on "Secrets of Scaling", where the CEOs from some of the fastest-growing companies in Europe and the USA (as measured by the Financial Times top 1000 rankings) share what's propelled their growth, what's held them back - and explore what it will take to reach the next level.

In this conversation, you’ll learn:

  • How Konrad built Europe's 5th fastest-growing company with over 700 employees in under 5 years
  • The marketing strategy they used for a very fast start
  • The reason behind the decision NOT to be innovative...
  • ...and the marketing innovation that put them in a "blue ocean" with little competition

"We decided not to be innovative"

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