"Internal rebranding" to shift culture, with Dan Fiehn, Global COO of Markerstudy

An episode of The Impact Multiplier CEO Podcast

S4E12: “Internal rebranding” to shift culture, with Dan Fiehn, Global COO of Markerstudy

Dan Fiehn (Global COO of Markerstudy) talks with Xquadrant's Founder Richard Medcalf.

We are continuing our season on "CEO Success Formulae", where highly impactful CEOs - and in this case, a leading COO - share what’s driven their success to date - and explore what it will take to reach the next level.

In this conversation, you’ll learn:

  • Why Dan rebranded an internal IT function - and how this led to dramatic culture change
  • The elements to include in your own internal transformation initiative
  • The 2 things that need to scale as you grow your business (and the one that gets overlooked!)
  • Why the shift from control to influence represents a new level of leadership

"I'm a quite simple technologist. Those passion, inquisitive, empowering, they're the tenants that I kind of live by."

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