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The Impact & Accountability Covenant 

The exact system I use with CEOs of $20M-$2B firms to build high-performing teams that execute boldly – without drama, friction or follow-ups.

Here’s what’s inside “The Accountability Covenant”:

• How to know if your team is running on unspoken expectations (and why that’s a disaster waiting to happen).
• The Golden Rule of Leadership Standards—break this rule, and your team will always underdeliver (no matter how talented they are).
• The Hidden Accountability Gap—why even experienced leaders fail to meet expectations, and how to close the gap once and for all.
• Why trust alone won’t get results—and how to balance autonomy with accountability without micromanaging.
• The invisible leadership mistakes that kill accountability—and how to fix them in minutes.
• How to turn tension into fuel—why high-performing teams thrive on productive discomfort, and how to create the right kind of challenge.
• The real reason top performers get away with bad behaviour—and how to stop one bad apple from rotting your entire leadership culture.
• The 3 accountability triggers that make high standards self-enforcing—so you’re not constantly reminding, chasing, or cleaning up after others.
• Why your team’s worst habits are your fault (and what to do about it).
• The Leadership Gravity Principle—how your personal standards silently dictate the standards of your entire organisation.
• How to handle pushback from senior leaders who think they’re above accountability.
• Why letting one thing slide destroys everything—and how to reinforce high standards without feeling like a dictator.
• The hidden cost of tolerating “almost good enough”—and how to spot where your leadership team is dragging your company down.
• Why most leaders secretly lower their own standardswithout realising it—and how to hold yourself accountable first.
• The exact words to say when enforcing standards feels uncomfortable or confrontational.
• How to have one tough conversation that shifts the entire culture of accountability in your organisation.
  

What you get:

#1 THE ACCOUNTABILITY COVENANT™ FRAMEWORK

• The Accountability Equation—a simple yet powerful formula that guarantees clarity, ownership, and execution.
• The real reason expectations don’t work—and the exact wording to use instead.
• The “Silent Standard” Test—if your team is failing, this is likely why.

#2 THE HIGH-PERFORMANCE AGREEMENT TEMPLATE

• The 5-word phrase that turns a vague expectation into a binding commitment.
• How to structure agreements so they hold weight—even with your most senior leaders.
• The “Red Line” Rule—how to make sure breaking the agreement actually matters.

#3 THE COVENANT CONVERSATION TEMPLATE

• The exact sentence to start with—so your team listens, not resists.
• How to handle defensiveness before it derails the conversation.
• The Ownership Question—if you ask this, they can’t shift blame or avoid responsibility.

#4 THE PERFORMANCE TENSION METHOD™

• How to enforce accountability without killing morale—most leaders get this wrong.
• The 3 types of accountability conversations—and when to use each one.
• The “Final Option” Framework—what to do when someone repeatedly fails to meet the standard.

#5 THE LEADERSHIP STANDARDS BLUEPRINT™

• How to define leadership standards so they’re unmistakably clear.
• The “Would I Rehire This Person?” Test—if the answer is no, you’ve already made your decision.
• How to ensure the highest standards start with YOU—so your team naturally follows.

What you get:

• 60 minutes of actionable training designed for immediate implementation, so you leave with a repeatable system to create alignment, drive ownership, and ensure your leadership team operates at the level your business demands.
• Support Documents: Tools, worksheets, and key frameworks for easy reference and execution.
• Bonus: Accelerator Call with Richard Medcalf: A 15-minute 1:1 session to sharpen your vision for clarity and emotional resonance, identify key bottlenecks, and receive actionable steps to move forward.
• Access to the same ideas that clients pay me 25000€+ to workshop with them privately.
• Free Access to all future updates of this material — for life.

If you’ve been settling for good when you know your team is capable of great, it’s time to make the shift. Join us, and discover how to lead your team from vague expectations to powerful agreements that drive extraordinary results.

More Benefits

• Engage with the other high-calibre entrepreneurs, CEOs and execs on the call.
• Recording and resources included if you can't make it live.
• Templates to structure and stretch your thinking.
• Ask me anything about your business and let's get you unstuck live.

Where & When?

• Wednesday 26th March at 5pm (Paris) | 4pm (London) | 11am (New York)
• Duration: 90 minutes

Terms & Conditions

• All prices exclude VAT
• Registration closes on 25th March