Ready to lead at the level your vision demands?

Three ways to escape the comfort zone, reclaim your edge, and create your life’s greatest work.

The Crucible Alliance – Exponential Peer Collective

For successful, ambitious founders & CEOs who want to raise their game every 60 days.

Every two months, you’ll step out of the noise and into a “crucible” – a disciplined 2-hour process designed to stretch your ambition, pressure-test your assumptions, and leave you with a dated commitment to upgrade your leadership.

  • Sharpen your strategy and focus on what truly moves the needle.
  • Raise the standards you hold for yourself, your team, and your business.
  • Ignite momentum with a room full of peers who have as much skin in the game as you do.

Crucible Private – 1:1 Advisory for elite CEOs

For leaders who want a trusted sparring partner to break bottlenecks and drive bold moves.

When you’re facing your next 10X, the stakes are too high for slow moves or second-guessing.

You don’t need another coach or “accountability buddy.” You need a strategic partner who will challenge your assumptions, help you see what you can’t, and keep you moving at the pace your ambition demands.

Crucible Private is where Richard goes all-in to help you:

  • Clarify your boldest future so you’re pulled forward by excitement, not just pressure.
  • Free up your time and energy so you stop being the bottleneck and start being the architect.
  • Make bolder, cleaner decisions that accelerate progress instead of adding complexity.
  • Transform your team into a high-velocity, ownership-driven unit that can run with the vision.

Team Crucible – ExCom Transformation

For CEOs ready to turn their senior team into a high-velocity, ownership-driven unit.

We’ll align your executives around a bold shared vision, install a culture of accountability, and upgrade the team’s operating rhythm — so you can stop carrying the business and start multiplying impact.

  • Align on a 10X team vision and strategic priorities.
  • Implement accountability systems that drive follow-through.
  • Build a high-ownership culture that moves faster and thinks bigger.

Ready to take the next step?

If one of these paths feels like the right move, let’s explore whether there’s a fit.

The best way to do this is via a “Preferred Future” call – a short, high-value conversation where we’ll clarify what you’re aiming to create and identify the best way to get you there.

Client appreciation

About Richard

Richard Medcalf
Founder

Richard Medcalf describes himself as "what you get if you were to put a McKinsey consultant, a slightly unorthodox pastor and Freddie Mercury into a blender!"

Richard is the trusted advisor to elite CEOs and founders facing The 10X Reckoning—the moment they realise they’re stuck in their current success, playing too small, or moving too slow on their vision.

His 1:1 clients include billion-dollar CEOs, tech unicorn founders, an Entrepreneur of the Year, and an Olympic medallist—leaders determined to break out of incremental progress and create their life’s greatest work.

He’s the author of Making TIME For Strategy and the upcoming The 10X Reckoning, and has an insatiable love for spicy food and the electric guitar.

Learn more about Richard...

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