DEMO: How CEOs of $20M-$2B businesses stop tolerating mediocrity and create a culture of excellence

See how I help them raise the performance of executive teams using a simple leadership charter.

The Accountability Covenant

The exact system I use with CEOs of $20M-$2B firms to build high-performing teams that execute boldly – without drama, friction or follow-ups.

Here’s what’s inside “The Accountability Covenant”:

• How to know if your team is running on unspoken expectations (and why that’s a disaster waiting to happen).
• The Golden Rule of Leadership Standards—break this rule, and your team will always underdeliver (no matter how talented they are).
• The Hidden Accountability Gap—why even experienced leaders fail to meet expectations, and how to close the gap once and for all.
• Why trust alone won’t get results—and how to balance autonomy with accountability without micromanaging.
• The invisible leadership mistakes that kill accountability—and how to fix them in minutes.
• How to turn tension into fuel—why high-performing teams thrive on productive discomfort, and how to create the right kind of challenge.
• The real reason top performers get away with bad behaviour—and how to stop one bad apple from rotting your entire leadership culture.
• The 3 accountability triggers that make high standards self-enforcing—so you’re not constantly reminding, chasing, or cleaning up after others.
• Why your team’s worst habits are your fault (and what to do about it).
• The Leadership Gravity Principle—how your personal standards silently dictate the standards of your entire organisation.
• How to handle pushback from senior leaders who think they’re above accountability.
• Why letting one thing slide destroys everything—and how to reinforce high standards without feeling like a dictator.
• The hidden cost of tolerating “almost good enough”—and how to spot where your leadership team is dragging your company down.
• Why most leaders secretly lower their own standards without realising it—and how to hold yourself accountable first.
• The exact words to say when enforcing standards feels uncomfortable or confrontational.
• How to have one tough conversation that shifts the entire culture of accountability in your organisation.
  

What you get:

#1 THE ACCOUNTABILITY COVENANT™ FRAMEWORK

• The Accountability Equation—a simple yet powerful formula that guarantees clarity, ownership, and execution.
• The real reason expectations don’t work—and the exact wording to use instead.
• The “Silent Standard” Test—if your team is failing, this is likely why.

#2 THE HIGH-PERFORMANCE AGREEMENT TEMPLATE

• The 5-word phrase that turns a vague expectation into a binding commitment.
• How to structure agreements so they hold weight—even with your most senior leaders.
• The “Red Line” Rule—how to make sure breaking the agreement actually matters.

#3 THE COVENANT CONVERSATION TEMPLATE

• The exact sentence to start with—so your team listens, not resists.
• How to handle defensiveness before it derails the conversation.
• The Ownership Question—if you ask this, they can’t shift blame or avoid responsibility.

#4 THE PERFORMANCE TENSION METHOD™

• How to enforce accountability without killing morale—most leaders get this wrong.
• The 3 types of accountability conversations—and when to use each one.
• The “Final Option” Framework—what to do when someone repeatedly fails to meet the standard.

#5 THE LEADERSHIP STANDARDS BLUEPRINT™

• How to define leadership standards so they’re unmistakably clear.
• The “Would I Rehire This Person?” Test—if the answer is no, you’ve already made your decision.
• How to ensure the highest standards start with YOU—so your team naturally follows.

What you get:

• 60 minutes of actionable training designed for immediate implementation, so you leave with a repeatable system to create alignment, drive ownership, and ensure your leadership team operates at the level your business demands.
• Support Documents: Tools, worksheets, and key frameworks for easy reference and execution.
• Bonus: Accelerator Call with Richard Medcalf: A 15-minute 1:1 session to sharpen your vision for clarity and emotional resonance, identify key bottlenecks, and receive actionable steps to move forward.
• Access to the same ideas that clients pay me 25000€+ to workshop with them privately.
• Free Access to all future updates of this material — for life.

AVAILABLE NOW