Every two months I host a private, high-stakes working session – a “Crucible” – to help a small group of founders/CEOs unlock their next decisive move. 

We tackle a pressure point that determines whether you break new ground or just maintain past success. You’ll look hard at how the theme is playing out in your world and uncover a high-leverage move that will shift your trajectory.

Here’s what’s coming up in May.

— Richard Medcalf

The Crucible of Team Excellence

Elevate your executive team to take your business to the next level.

Many CEOs wonder whether their exec team can lead the business to its next level. The more urgent question is whether you can lead them to their next level.

You have competent functional leaders, but you’re still missing leverage:

  • a cohesive unit...
  • that owns collective outcomes
  • moves strategic priorities forward together
  • and raises the standard across the organisation
  • ...without everything coming back to you.

That shift is rarely made by discussion, alignment, or gradual improvement, but only when you make some defining moves that reset how the team leads together.

Most leaders know roughly what those are. What they haven’t yet done is make them clearly, publicly, and without hedging.

Until you do this, your team stays good but not great – capable for today, but not for what’s next.

In the Crucible of Team Excellence, you won’t talk about what should change.

You’ll identify and make a defining leadership move that permanently shifts how your team owns priorities, decisions, and outcomes from that point forward.

Practical details

Date: Tuesday 5th May 2026
Time: 3pm London | 4pm Paris | 10am New York
Duration: 90 minutes

Format: Private online working session (invite-only)
Who it’s for: Accomplished founders, CEOs and MDs
Rules: Cameras on. High attention. Zero passivity. Full confidentiality.
Be ready: You will work and be stretched throughout.

Investment: The Crucible is included for Crucible Alliance members. A small number of guest tickets are available, by invitation or application only.

If you’d like to join

Simply confirm your attendance and I’ll save you a place.

If you’re seeing this via a link, you can request an invitation via the contact form.

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